About NOI Creative

FROM MILAN
TO SHANGHAI

INTERNATIONAL
CREATIVE AGENCY

WE PROVIDE Impactful solutions With our 10+ years of industrial design experience.

BIO

NOI CREATIVE is established by former Samsung, Whirlpool, and LAYER designers. Our core members met in Milan, Italy because of their passion for design. In the past 10 years, our design team has grown from a team of 3 people to a senior design consulting company with 15 people. In 2022, we will establish an Asia-Pacific department in Shanghai, China to help Chinese companies go global and empower more brands.

OUR
METHOD

MAKES
VALUABLE
PROJECTS

WE TRUST

PROCESS

& DATA

ANALYSIS

We focus on user-centered design with deep research and analysis, giving us a solid foundation to make accurate design decisions for your business.

OUR
WORK

OUR
WORK

OUR SERVICES

industrial
design

product positioning
competitive analysis
style setting
concept design
2D/3D rendering
cMF definition

product
develop.

factory mediation
structural design
3D print dFM
material testing
design for assembly
uX optimization

brand
building

brand strategy
brand visual identity
brand iP design
packaging design
exhibit design
award registration

design
labs

brand innovation
product innovation
international exchange
school - enterprise
cooperation

methodology

research

ideate

deliver

01 Research and Analysis

In the initial stage of creative design, the design team will conduct market research and product analysis based on the design needs provided by customers. Through insight into the market, we help customers strategically position design styles and product features, and create product differentiation in the market through innovative solutions.

02 Concept Design

In the mid-term of creative design, the design team will carry out conceptual design according to the design direction selected by the customer, and present the overall concept through visual means such as 2D rendering and mood board. In this stage, 2-3 complete solutions will be provided for customers to choose and will be used as a prototype for deepening in the third stage.

03 Design Consolidation

In the later stage of creative design, the design team will deepen the concept selected by the customer and strengthen product features and details. At this stage, the design team will make the final visual presentation with complete 3D rendering, and make different schemes and usage scenario simulations for CMF (Color, Material, Finishing).

the people
behind
noi creative

KUN GENG

Chief Executive Officer

gian luigi singh

Sr. Industrial Designer

diego cimatti

Industrial Designer

alessandro pennese

Industrial Designer

BOYI GUAN

Industrial Designer

giacomo tonioni

Industrial Designer

fang gao

Chief Financial Officer

weichic chen

Project Manager

zoei chiang

Space Design Director

mattia cosentino

Sr. Art Director

edoardo graci

Design Intern