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Twinkly
Smart
Tree Topper
Twinkly approached us with a vision to elevate their festive lighting solutions through a set of products that merge their cutting-edge technology with sophisticated design. At the heart of this collaboration lies the Tree Topper, an emblem of refinement and innovation. Tasked with bringing their vision to life, we focused on crafting a product that would not only stand as a holiday centrepiece but also exemplify Twinkly’s ethos of smart, connected experiences.
Year
2024
Services

Industrial design

Engineering

Production coordination

Quality Control

CGI Animation

Client

Twinkly

Our Vision

Redefining Holiday Centerpieces with a Smart, Iconic Design

As Twinkly’s design partner, we set out to create a product that redefines the holiday experience while embodying their values of innovation and quality. The Tree Topper became the anchor for this project, a design that unites functionality, interactivity, and a sense of festive wonder.​​​​​​​
As Twinkly’s design partner, we set out to create a product that redefines the holiday experience while embodying their values of innovation and quality. The Tree Topper became the anchor for this project, a design that unites functionality, interactivity, and a sense of festive wonder.​​​​​​​
Challenge

Balancing Connectivity and Design for an Iconic Holiday Centrepiece

The design of the Tree Topper required precision and a deep understanding of Twinkly’s ecosystem. It had to integrate with their app-controlled system while maintaining a streamlined form that enhances the visual appeal of holiday décor. Our approach involved close collaboration with Twinkly’s team, ensuring each detail aligned with their brand’s technical and aesthetic benchmarks.
The design of the Tree Topper required precision and a deep understanding of Twinkly’s ecosystem. It had to integrate with their app-controlled system while maintaining a streamlined form that enhances the visual appeal of holiday décor. Our approach involved close collaboration with Twinkly’s team, ensuring each detail aligned with their brand’s technical and aesthetic benchmarks.
Our
Process
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Outcome

An Icon of Holiday Innovation Elevating the Festive Spirit

The Tree Topper exemplifies the synergy between thoughtful design and technological innovation. It blends legacy-inspired design with Twinkly’s advanced lighting technology, offering an interactive and personalized holiday experience. It’s more than a product, it’s a statement that elevates Twinkly’s collection and highlights design as a core of their brand identity.
The Tree Topper exemplifies the synergy between thoughtful design and technological innovation. It blends legacy-inspired design with Twinkly’s advanced lighting technology, offering an interactive and personalized holiday experience. It’s more than a product, it’s a statement that elevates Twinkly’s collection and highlights design as a core of their brand identity.

Project Impact

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Cost Reduction
“Without a doubt, Tree Topper is the shining "star" of our Christmas 2024 portfolio”
Twinkly Team